Posts
Social Media Internet Marketing
In today’s
world, we have another sort of parallel universe that is the great wide web.
This online world never sleeps and is an amazing tool when used properly. Such
is the power of the World Wide Web that, especially with younger generations,
any sort of service or product that is not marketed online is practically
non-existent.
Social media SEO marketing can take on many forms,
as many forms as there are social media websites and platforms. From desktop
computers to smartphones, any sort of service can be successfully marketed. One
big plus of social media marketing is that it is, for most part, unobtrusive:
unlike TV or video sites like Vimeo or YouTube commercials which interrupt regular programmed or workflow, ads on social networks appear on sidebars or within
different types of news feeds. In that manner, the targeted audience’s is not
initially negative, which can spell doom for a nascent business. Of course,
social media internet marketing is not a magic wand that can solve all the problems
entrepreneurs face. Its greatest characteristic is also its greatest flaw.
Social media marketing, while not exactly free, tends to be much cheaper than
traditional marketing methods, which in turn means that competition in the field
is extreme. Business owners are constantly challenged to be creative in their
marketing campaigns to attract attention, which can be tiresome.
Organic
reach can be a special problem. Any business owner wants organic reach – it is
free and makes for the engagement of highest quality. However, there is a trend
on social networks (as evidenced on Facebook) to reduce organic reach as much
as possible on pages that have a large number of hits and likes, all for the
purpose of forcing page owners to pay for advertising. That is an unfortunate
trend that we can only hope to be averted in near future.
