An average American user spends nearly 23
hours in a week in social media and other means of online communication. Now,
before running to make a Facebook page or a YouTube channel to grab their
attention, let’s take a moment and think of how to use these platforms the
right way.
Social media marketing help is a
much easier, faster and cheaper way for online marketing your products and services.
It can help in generating lead for nearly one-third of the cost. Small
businesses can create a Geo search in Hootsuite and locate whoever is tweeting
about the similar services they are providing. It is an excellent way to
generate new customers by inviting them to their shops or showrooms. That can
be done in minimum expenditure with maximum results. Not only that, you are
also able to get notifications about your rival brands by following them on
Twitter, Facebook, Google+ and build up schemes to beat them in the race of
online marketing.
It is true that
platforms like Facebook, Twitter, LinkedIn, Google+ are very helpful for the
companies. They increase brand awareness, expand the audience, get negative and
positive feedback, create trust among the customers, etc. Even so, over the last
decade into the era of socializing through internet, social marketing has
fallen than succeeded. Why? Because, it is not the number of ‘Likes’ or the
number of ‘subscribers’ that gets your brand a success. Companies can waste a
lot of money and time if they are going the wrong direction through online
advertising.
Before the sign-up pages, marketers must know
who to target as their audience, learn from successful online brands, maintain
a reputation, and provide a solution to customers’ problems. If done the right
way, social media marketing help can take your brand to the top.
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